JUJU is a young brand of clothing and accessories inspired by the West African cloth and western fashion standards, through refined and quality products. The universe JUJU is the one through which women can express themselves in full color! A message that speaks about diversity, a society that is and will become a hybrid A concept, which intends to break codes while appropriating them intelligently. The idea of ​​the designer is to create emotion through the richness of patterns, colors and materials Revolutionize the use of the loincloth by different cuts, an assertive identity. The choice of fabrics and associated materials is studied carefully, with a concern for durability. The creations are entirely made-hand, in small series and unique pieces. Design and design being carried out in France by the designer, it is quite naturally in Africa that she chose to associate with talented craftsmen. A mission: to meet the expectations of a public in search of authenticity while sensitizing to the African know-how. One objective: to destigmatize the wearing of "loincloth" and to make it a product of covetousness beyond the African continent. A dream: "African excellence". JU // JU is the small name that means in West Africa "gri-gri" or fetish. JU // JU is therefore a brand that intends to captivate its audience, in the creative sense, through the special character of each article. In a word: let yourself be carried away by magic!